GoPro Max 2, Lit Hero Launched With Up to 8K Video

GoPro Unveils Max 2 and Lit Hero Action Cameras, Marking Entry of 8K 360-Degree Recording

GoPro has launched three new products in India, including the Max 2, its first 8K 360-degree action camera capable of capturing over 1 billion colors, alongside the lightweight Lit Hero camera and the AI-powered Fluid Pro gimbal.

Launch and Market Entry

The GoPro Max 2, Lit Hero, and Fluid Pro AI gimbal were introduced in India on November 11, 2025, following their global debut in select markets on September 24, 2025. This expansion targets adventure enthusiasts and content creators, building on GoPro’s legacy in rugged, high-performance cameras since the company’s founding in 2002. The products aim to address growing demand for immersive video tools in a market where action camera sales have risen by approximately 15% annually in recent years, driven by social media and outdoor activities.

• Key Launch Highlights:
• Max 2 is immediately available, positioning GoPro to compete with rivals like Insta360 in the premium 360-degree segment.
• Lit Hero and Fluid Pro AI will follow, expanding options for portable and stabilized filming.
• Distribution through major retailers like Amazon, Flipkart, Croma, and Reliance Digital ensures wide accessibility.

Pricing and Availability Details

Pricing reflects GoPro’s strategy to balance premium features with competitive entry points in India.

• GoPro Max 2: Starts at Rs. 57,000; introductory bundle with 64GB SD card priced at Rs. 54,999. Available now across online and offline channels.
• GoPro Lit Hero: Rs. 28,500; sales begin in the first week of December 2025.
• Fluid Pro AI Gimbal: Rs. 23,000; availability from early January 2026.

Specifications and Features

The Max 2 impresses with 8K 360-degree video recording and GP Log encoding for refined color grading. Its replaceable lenses feature water-repelling optical glass, capturing 29MP 360-degree stills editable in the GoPro Quik app. A six-microphone array delivers immersive 360-degree audio, supported by enhanced Bluetooth, GPS, and Audio Field-of-View controls. Powered by a 1,960mAh Cold-Weather Enduro Battery, it performs reliably in extreme conditions and integrates AI tools for object tracking and MotionFrame editing. The compact Lit Hero, at 93 grams, supports 4K recording at 60fps, 2x slow motion, and a 4:3 mode, with waterproofing up to 5 meters and built-in lighting for low-light capture. It produces 12MP stills with 100 minutes of 4K runtime on an Enduro Battery. The Fluid Pro AI gimbal offers 3-axis stabilization, AI subject tracking, and 18-hour endurance, supporting devices up to 400 grams with interchangeable mounts, fill light, and charging support.

• Comparative Stats:
• Max 2: 8K video, 29MP photos, 6-mic audio.
• Lit Hero: 4K@60fps, 93g weight, 5m waterproofing.
• Gimbal: 18-hour runtime, 400g payload capacity.